5 Reasons Why Healthcare Web Design Is Important - With Tips!

5 Reasons Why Healthcare Web Design Is Important – With Tips!

You may have noticed a recent boom in web-based services and features offered by industries that you never thought would move online. As we continue to navigate the Covid-19 pandemic, industries have been forced to change, and what was once always personal has shifted either partially or completely online. One industry that has participated in this shift is the healthcare field. A distinctive “personal” arena has found a way to adapt their previous model to meet current needs, and there are so many benefits for both clinicians and patients. Of course, some parts of healthcare can not be performed online, but as we learn, many can be and have been! There are a few steps that need to be done before moving your business online, but one of the most crucial steps is to make sure your web design is up to date and error free. Having the best possible web design for healthcare ensures that patients and clients can quickly and easily access the features they need to get the care they deserve.

Offering great web design for your Healthcare website has many benefits, including:

Allows you to comply with Covid-19 protocols

Health care
Source: Unsplash

One of the most important Covid-19 security measures is to limit unnecessary interactions, this includes shopping, socializing and appointments. While I think you agree, some appointments need to be kept and executed in person, but there are others where a simple phone call or video chat is sufficient. Modern and innovative web design in the field of healthcare enables this reality.

2. Reduces anxiety

Health care
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Unfortunately, one of the many unpleasant byproducts of the global pandemic is the increase in anxiety. Moving some health services online not only relieves the anxiety around catching or spreading coronavirus, but it alleviates the normal fear of going into a doctor’s office. When appointments, results, advice and other measures can be implemented through a well-designed website, everyone benefits!

3. Healthcare web design reduces lines and latencies

Health care
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Have you had the experience of waiting in a doctor’s office, even with an appointment, for what feels like an eternity? Only aggravated by the fact that you have to be present in the office or clinic to preserve your time-slot? Switching appointments to online changes this! Now you can wait from your home until your clinician is ready. As long as your healthcare provider has a web design that allows for video appointments or other chat features, you can say goodbye to crowded waiting rooms.

4. Saves time for patients and doctors

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Online healthcare platforms get the most out of web design, and both patients and practitioners benefit from it. Healthcare web design allows patients to have seamless access to location and opening hours, knowledge of doctors on site, how to order appointments, how to access laboratory results, conversations with doctors and secure invoicing. Doctors spend less time on office work, and patients spend less time waiting for appointments and results.

5. Increases overall satisfaction

Health care
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Not only does good web design in the healthcare field save time, but it increases clinician and patient satisfaction. Healthcare providers can see more patients and help more people, and patients can get the care they need more efficiently and effectively.

Fantastic web design provides so many instant benefits for both healthcare providers and patients without it literally using online platforms to make you feel lost.

Imagine for a second you were transposed into the karmic driven world of Earl. Imagine for a second you were transposed into the karmic driven world of Earl. Imagine there are no obvious street numbers and no numbers to call. Imagine you are in the office and there is no laboratory technology to perform your blood work, no office administrator showing you to your room and there is no doctor available to help you. This is a gloomy situation to imagine, it is stressful, unproductive, frustrating and does not suit your needs. Whether you have thought about it before or not, all of these things determine a good or bad doctor visit; to find the clinic and be able to access it, staff on site to help guide the experience and the ability to quickly see a doctor, get tests or a procedure performed and get results on time is what we need for and expects of healthcare providers. Today, many of these features or experiences happen on your site. Web design is your front door, your waiting room, your staff, your appointment, your results. Without a well-thought-out and functioning website, you might as well build a clinic in a building without doors.

Health care
Source: Unsplash

Utilizing web design is more than just having a website. Healthcare web design must be modern and innovative to stay up to date and groundbreaking. It must be user-friendly to accommodate and appeal to all demographics. It must run smoothly without errors or dead ends. The user experience should be on a par with what you expect from a world-class hospital or a modern, integrative medical clinic. All factors that elicit a positive health designation need to be considered when it comes to the design of your site. Focus on web design ensures that your patients and clients are taken care of and get the best possible service. But just as not all doctor’s offices are designed the same, neither are all websites. Below are 5 tips you need to follow to ensure that your healthcare website has the best possible web design!

5 Healthcare web design tips!

1. Make sure all information is accurate and easy to find

It may sound like a no-brainer, but one of the first things clients look for on a website is opening hours, location and contact numbers – this information needs to be immediately visible, up-to-date and accurate. Nothing is more frustrating than not being able to contact a service you need or show up just to find out it’s closed.

Notice how HealthVue, an integrated medical clinic, has all the important information on its website. Services, doctors, news, contact are all there and can be found within a few rolls. This is a great example of functional web design!

Offer video calls and live chat features

User experience and user-friendly web design can make the difference between a successful website and a flop. Simple things like the ability to chat with an employee or not have to switch between multiple pages and platforms for video calling are some features to consider. As many industries take advantage of video calling, patients and clients should not be overwhelmed by having to use multiple websites and applications.

Health care
Source: Unsplash

Provide detailed information for important pages

Your site should provide the same amount of information as if your client spoke to a member of staff looking for answers. Instead of this personal interaction, your site takes care of it, and the web design compliments this by making all important information available.

4. Healthcare web design uses click-to-action links

Nothing is more frustrating than reaching a dead end. Websites often encourage you to learn more or get in touch or pay now, but do not provide links to make it happen. The user should never fish around a site to book a service, all important features should have visible and abundant click links. Some key services for using click-to-action links include contact, payment and booking agreements.

One of the best examples of Healthcare web design is CloudMD, where the landing page has just the right amount of click-to-action links that control the user experience and ultimately give patients and clients exactly what they need. The rest of their website is bright and vibrant, while maintaining a comforting and professional feel.

Health care
Source: Unsplash

5. Use a simple layout that controls the user experience

Again, it may sound intuitive, but many sites get caught up in the details and forget the most important feature of any site that is user-friendly. Just as no one likes to feel lost in an office building, no one likes to feel lost online. Too many pages or having to say through multiple links to get to the page you are looking for is the opposite of good website design! Remove this by using modern and intuitive web design layouts.

A good example of layout can be seen on this site for health care for trauma counseling. It uses a simple scroll down web design with all the relevant information laid out clearly and cleanly. There is no loss! From color scheme to font, to layout to the images used, everything is intuitive and inviting, creating the perfect user experience.

Tips for Healthcare Web Design!

Include testimonials and reviews – most of us rely on reviews to some degree when deciding on a service to buy or a place to go. Including them in your web design not only improves your credibility, but saves your online users the hassle of having to go somewhere else to find reviews. Strive to have all the information your patients need right on your site!

I think you agree, web design is important! Healthcare has been largely personal, but recently, more and more services online have begun to change, and with this shift comes the need for better and more efficient web design. It’s up to all of us to do our part not to overwhelm our healthcare system right now and it’s a way you can help use online features. Vancouver web design agencies are paving the way for healthcare web design and ensuring that GPs, clients and patients alike are happy. If you have a health-oriented field, it’s time to switch to improving your online services. There are many small changes you can make to your site yourself, and if you want a complete overhaul, then there are plenty of good professional web design agencies out there to make sure you get all the features you need.

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