As we continue to navigate the global pandemic of Covid-19, a few things have been made clear. One is the need to shift and adapt our current system, and two the importance of access to innovative technology and resources that make this shift possible. One of the biggest shifts we’ve seen is the transition to online. Many, if not all, companies have had to relocate in whole or in part online. As we all continue to flatten the curve while trying to maintain productivity and a level of normalcy, online has become the safest place to do business. Maybe you’ve taken this as an opportunity to finally update your site and expand your services, or maybe you’ve been forced to rethink your entire business model somehow, the switch online is possible and worth it! Who knew Covid-19 would help improve online businesses? Below are 9 ways businesses are pushed online and how they not only survive but thrive!
Use online shopping to improve online businesses
Online shopping and e-commerce businesses are not new, but these industries have grown over the last 6 months. Stores that already offered online options have increased their inventories and streamlined their services. Online stores allow customers to quickly and easily get all their essentials and non-essentials and often delivered right to your door! Everything from clothing to groceries to electronics, online stores have thrived during this time. There has also been an influx of new online shopping trends that go beyond the typical buying and selling model.
Several restaurants offer home delivery, and pickup orders can be placed online or through apps, with many locations offering discounts to encourage you to stay home. Curbside pick-up has been introduced where patrons can now shop online and pick up without having to go into the store or if they do, the interaction is quick and minimal.
2. Virtual fitness classes
One of the many devastating effects of Covid-19 is the byproduct of becoming more sedentary. Although it is necessary to be encouraged to stay at home, it often means less physical activity or activity in general. Most people today choose exercise options outside the home, such as going to the gym or a yoga studio. It has either become a non-option through closure of facilities, restrictions or personal choice. Going back to a gym and working out using shared equipment does not appeal to most people, and can you blame them? Fitness facilities know this and as a result have adapted their model to help their clients stay in shape from home. Yoga, bars, personal trainers and even spinning studios offer opportunities for training at home, all online! They usually require you to have at least some equipment, but otherwise all you need is a little floor space and an internet connection. Virtual gyms that offer a variety of live and pre-recorded classes are a great way to keep your fitness business afloat. Giving extra benefits to your virtual gym site like a shop to buy equipment, a blog to learn about stretching before and after training, and access to personal trainers are all ways to help add value and maximize the online model.
3. Mindfulness, mediation and spiritual practice online
Did you know that you can join meditation and prayer groups online? Small businesses that previously offered personal meditation and mindfulness practices or other forms of worship have been drastically affected by the pandemic. These companies rely on people coming together and often delivering cash donations, but now that is not an option. When you do your part to keep each other apart and limit interactions, companies that have trusted society have suffered a little. By moving online and using platforms like Zoom, you can also change the community online and accept payments and donations in advance.
4. Improve online businesses through conferences and seminars
Like online shopping, webinars have been a popular way to connect online and host events, but now we see conferences and seminars all held online. Meetings that would otherwise have to be canceled are being moved to the internet, which is another reason why working websites and video chat options are so valuable right now!
5. Coaching and counseling
All forms of coaching and counseling are performed online, whether it is via email, online messaging or video calling. Life, career and relationship coaching is offered online as well as nutritional, financial and business advice and much more! Exercises that were centered around personal models have now shifted and investing in the best web design, SEO-friendly blogs, video chatting and other features for your site are paramount to staying competitive in your industry.
6. Therapy and counseling
Both one-on-one and group therapy and counseling have moved online. This is good news for both GPs and patients, because it ensures that counselors can continue to work, and it means that in times of need, they have better access to care. There are no longer restrictions based on location, now the best care can be done over the computer. Make sure your site is able to connect with customers online!
7. Online medicine
While there are some aspects of medicine that cannot be done online or through the computer, we learn that many others can be! Certain online features like clinic waiting times, telemedicine and video chatting as well as symptom control features on websites are all great features that come out of the pandemic. There are even refillable prescription and delivery options made online so you do not have to leave the house to be taken care of. Another type of medicine that has moved online is physiotherapy, where physiotherapists instruct patients over the computer. Now is definitely the time to invest in healthcare web design to ensure you can offer the best care to your patients and clients.
One of the most controversial industries for moving online is education. Although online classes have always been an option, we now see it as less of an option and more mandatory. There has certainly been an increase in what is offered over the internet. In the past, online courses were often recorded or otherwise designed as distance learning, but recently, educators across the globe have had to troubleshoot new ways of teaching. Websites that offer secure test recording, video chats and more have become essential for both educators and students.
9. Events and entertainment
Who misses parties, concerts, social events and entertainment? We know we do! The entertainment industry also misses it a lot. Apparently overnight, an entire industry centered around bringing people together became quiet. Having to move parties and events online has been a huge learning curve. Unlike many other industries, entertainment relies on bringing strangers together to create a unique personal experience. This industry was so personal that many venues had basic and minimal sites. Imagination and innovative web design have been at the forefront of ensuring that the entertainment industry does not die. Online concerts now have live chat features so attendees can share the experience, live dance parties allow you to share playlists, and social mixers and speed dates can move to online breakout rooms. This allows people to meet and connect without having to share a physical bubble.
The move to online has not been hassle-free, but it has been monumental to ensure the survival of so many companies and industries as well as the satisfaction of users and patrons. Things like functional web design, advanced websites, integrated online platforms and collaboration between experts across areas are what have made this shift possible. Not only have companies had to change their entire model in a matter of months, but many are also feeling better. We say it again, who knew that Covid-19 would help improve online businesses? Now companies can offer both personal and online opportunities that satisfy more people than before! This shift to online also protects businesses and ensures that they can withstand anything, even a global pandemic.
Be safe, go online!