Design

Why website slider kills conversion

Almost every second company in Russia puts a slider on the site. Over the past few years, the image carousel at the top of the page has become almost a must. But what are the developers guided by, catering to dubious fashion? The main argument “for” is attracting attention. With that, many marketers make several…

Design

Why does business need UX design

UX (user experience) or user experience refers to how a person feels when interacting with an object. For the web interface, this is not only the ease of orientation, but also the perception of value through the content. Taken together, UX design is a complex system that takes into account every detail: from the ease…

Design

Online store navigation: 11 unusual examples

We all know what a typical online store looks like. But who said it was forbidden to experiment? In this article, we have collected examples of how you can attract more customers using an unusual navigation system and other non-standard interface elements. In the process of choosing and buying a product, something new and fresh…

Design

13 cool websites: how to make them even better

Blindly copying someone else’s work is, of course, a bad idea. But you can be inspired by successful finds and try to adapt them for your project. In this article, you will see 13 websites with really cool designs. To paraphrase Chekhov: everything should be great on a website – design, navigation, fonts, and images….

Design

Five myths about homepage design

Publishers fill the home page with important content, post conversion elements (value proposition, lead form, CTA buttons with calls to action). And what about users? They often skip it altogether. In this article, you will learn about which homepage design myths you need to forget about in order to increase conversions. Myth one: the first…

Design

10 principles of effective web design

In this article, you will learn about the main principles of effective web design – about patterns of user behavior, how to simplify the process of perceiving information and how to unobtrusively lead them to targeted actions (transitions, requests, orders). Key features of the behavior of Internet users: – They value quality and useful content….

Design

Website corporate identity

The logo and general corporate identity of the company and, last but not least, its website (especially when it comes to a company seeking to make a profit, including through attracting an Internet audience), is an important component of your marketing efforts and, in fact, reputation the entire organization. After all, it is the creation…