Perfect colors for the web aren’t just the ones that don’t match. Colors have their own language and are an essential part of the message that the web tries to convey. Colors not only have an obvious visual appeal, but also express subliminal messages, and these should be part of the design and consideration of a website.
What do the colors on the web really say?
This is not to say that it depends on how and where they are used. Overall, researchers have shown that colors on the web can affect the visitor. They can influence them to stay on the web or actively expel them. Again, it depends on what the site is intended for and the message they need to communicate. Here are some general tips that can help confuse confusion when it comes to website colors.
Avoid tiring eye colors
Lighter colors, such as glaring red, bright green, or brilliant blue, can cause eye strain and can make your site annoying and leave your site. They may not be able to verbalize why they didn’t like the site, but eye strain is definitely a factor.
Make your text stand out
Whatever color you choose for the site, the text should not be lost in the background. It must contrast strongly with the background color. Black and white is, of course, the usual combination of visual contrast, but the web hardly has to be limited by the usual combinations. Dark blue, gray and black can work just as well. On the other hand, on a website where the focus is on a photograph or representation of a product, the background should not overwhelm the product.
Consistent use of colors is important
Consistency creates a feeling of comfort for the surfer and intimacy breeds trust. Use color selection consistently across the web to maximize the surf experience. Do not switch from the three or four colors you have chosen, and use a different background on different pages instead, it would confuse the surfer.
Customize the colors of your audience
The designated audience of the site should also play a role in choosing the perfect color for the site. Bright colors and vividness will appeal to younger audiences, while a muted and natural palette will seem most appealing to older audiences.
Women tend to see as a group a wider range of colors than men. Take advantage of this fact and remember that peach can be just another word for men, it has a visual appeal for women. Men seem to prefer blue and orange to yellow and red, and women, on the other hand, prefer red and yellow to blue and orange. Use these preferences to choose the color of the idea for your audience.
Colors also change meaning in relation to nations and global audiences. Purple in some Arab cultures is associated with prostitutes.
Green for the US can mean a financial link to a website, while in another country, because their currency is not green, it may have nothing to do with money.
For the U.S. market, you’ll find the most common meanings of colors below, but extensive reading may be required to deliver the right color message.
Green: It can mean living health, nature
Orange: courage, playfulness, energy, accessibility
Brown: credibility, strength, comfort
Red: strength, passion, excitement
Blue: spirituality, patience, credibility, freedom, patience
Pink: feminine or romantic
Yellow: hope, happiness, joy, optimism
White: youth, freshness, peace, purity
Purple: sophisticated, wise, celebration
Black: mystery, mystery, elegance or power
Gray: reliability, safety, maturity
Even the most common meaning of color may not apply to every audience, and it can certainly change with the hue of the color.