Creating a usable website - 10 things to avoid

Creating a usable website – 10 things to avoid

Creating a usable website - 10 things to avoid

  1. Avoid simplifying the search engine on the web They may be easier to install, but they are not better for your site and certainly not for your users. Search engines on the web are almost everywhere today. They help the user find what they want on a great website and avoid groping. However, a bad search engine that doesn’t take into account misspelled words or typos, or that doesn’t prefer search results, can ultimately frustrate users and make the site less usable. Use a search engine that will not require exact spelling, which will return results “close” to the entered term if no exact match is found.
  2. An example of poor website design is the use of one color for links. Links should have at least three colors, one for unvisited, one for active, and one for links that have been visited. For a person surfing, several things are more frustrating than repeatedly browsing the same page, because the name of the link was different and the site uses only one color for the links. Increase the value of your site, reduce bandwidth and increase surfer satisfaction by differentiating the colors of your links.
  3. Avoid the Great Wall of Text. Surfers will not read it, in most cases they will actively avoid it. Divide your text so that it is concise. Highlight keywords, use numbering and, if possible, keep paragraphs to less than 100 words. Put important points first, as if you were writing for a newspaper. If you’re selling, put words into the action first. Buying, selling, learning, avoiding, taking and discovering are all action words that encourage users to interact with your site and your text.
  4. Avoid fixed text sizes at all costs. There are several reasons to avoid taking over the browser and correcting the font size, although you can now specify the font size throughout the site using CSS. More and more surfers are now older, and the small print will make your site less usable and less friendly.
  5. The use of PDF files should be avoided. PDF files are not user-friendly online, although they make perfect sense for the person who prints the text. It is difficult to orientate in them, interrupt the flow and generally create a bad user experience. Surfers generally hate PDF files and if possible, avoid them, and you should.
  6. Complicated and strange web navigation is a mistake. Most surfers receive basic internet training on various websites. They like what they understand and feel comfortable with, and putting in odd navigation or unexpected links confuses them. Today, if they don’t like the web and find it too difficult, they just go to another one. Make your site easier to use and follow more common navigation styles to keep users uncomfortable.
  7. Forcing a user not to go anywhere is a huge mistake. One of the most hated experiences on the Internet is the pop-up, and although pop-up blockers are now commonplace, people can get around it. Interestingly, new overlays that fade a page and display an ad are becoming popular. If you feel you need to use them, give the user a way to close these ads or they’ll go somewhere else. People want to feel in control of their systems, and if you try to take control of them, you will lose them for a site that doesn’t.
  8. Maximizing search engine visibility on your site is a huge mistake. The name of the page is probably the first thing the search engine sees, it is also what is used for the name of the bookmark. You only have a few characters to include the message in, and you don’t want the name of your page to be bookmarked under something completely inappropriate. Start the page title with a topic, not “Hello, welcome”.
  9. Using ads that are similar to ads is a mistake. Unlike the beginnings of the Internet, when users easily tried to click on an ad, today they have become advertising blind. They don’t see it if it’s reminiscent of advertising, they’ve been trained not to.
  10. Information is king and failure to provide it is a failure. The information is run by the Internet and most people search for it on a website. In other words, they want answers to questions like “how much”, “when”, “where” or even “there is a guarantee” and more. If you don’t provide information, even though your design is great, it’s easy to find your way around your site, and the experience is good, and the user gets somewhere else for answers. State the price, outline the features and describe the warranty in detail, because they want to know.

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