If you are a real estate agent / company and you are developing a website, it is important to understand what features your website must have. The more features your site has, the better its usability. The success or failure of your site may depend on the usability of your site.
I’ll list all the features that I think can improve the usability of your site and why I think they’re important. I will organize these functions into three different parts:
Site-wide features – These are the features you should have on every page of your site.
Property Properties Property Properties – These functions should be on the page where you list the property details.
Other useful but irrelevant features – These are features that you can skip if you’re running and budgeting is an issue, but you should definitely consider them later, if not now.
Features of the entire site
List of recipients / Newsletter – Most customers spend months looking for the right property. You should get your visitors to sign up for your newsletter and send them monthly / weekly newsletters. Send them a list of new features you’ve recently added. This way, if they don’t see the feature you want on your site, chances are you might like it in your newsletter.
Selected properties on the home page – You should list your hottest features on the home page. Properties that are very beautiful, at the lowest price or in a very good location. The properties you feel are likely to sell. When you have these properties on your home page, you get the maximum possible exposure and your chances of selling can increase.
Real estate listings by category – categorization of properties is very important. If the properties are not categorized, it is likely that the visitor will come across two or three pages of properties that he is not interested in. If this happens, the visitor can leave the site before viewing all the properties.
Real estate search – Many times the user comes to the site, views the property and leaves the site. Just to realize later that he was interested in this property. If he is unable to find the property a second time, the sale is gone.
Advanced search – The search engine is useless to anyone if it is unable to provide relevant results. You should always give the user the option to narrow their search. Here are some ideas: price range, address, city, bedroom, bathroom, sales force (foreclosure), only selected properties, property ID, MLS number, launch date, rental / sale / commercial, plot size / footage, only open day, etc.
Sort search results – This is another useful feature, especially if you have a lot of features. The visitor should be able to sort the search results. For example, if a visitor is only interested in the property with the lowest price, he can simply sort the search results by ascending price. This makes life easier for visitors and you can be sure that your cheapest property on page 59 has not gone unnoticed.
Property details page
More pictures of the property – The image has a value of 1000 words. Try to show as many pictures for each property. It is unlikely that a text-only property would be sold. People feel more comfortable and confident when viewing pictures.
Quick contact form – Each property should have one of the forms “Request more information”, “Request callback”, “Schedule browsing”. This form should be short and simple. It should require nothing more than a name, phone / email and message. Having a phone number / email for a person interested in your property is much more important than knowing their city, zip code, etc. The idea is that if someone is interested, they can fill out this short and simple form that is right in front of them. If the form has 20 text boxes, it’s unlikely to bother with it.
Printable version of the property details page – Most visitors print out the details of the property before looking at it. This way, they have all the addresses and phone numbers as well as all the details of the property to compare with what they have seen online.
Email to a friend – If a visitor sees a property on your site that they know their friend might be interested in, this tool would be a very effective tool. If you have this form in your properties, the visitor can easily fill out this form directly below this page. Should a visitor have to send an email to their email account, they are likely to forget or be distracted.
Share this property – After searching and e-mail, social media is the third main activity on the Internet. The ability for users to share your property with their friends can double and triple your chances of a sale. Just one click on the “Facebook likes” button can cause the property to become viral and build customers.
Other Useful but not basic features
Rating / review – This is especially important if you have a popular website. This way, if one visitor looks at the property and finds that it is not as good as its description, the visitor can rate / check it and other visitors do not have to waste time on the property. On the other hand, if a property is valued well, it is likely to sell quickly.
Video – Video is seller number one. If you can make your own videos, you can list some important points of sale. If not, you can use this feature to upload a video of the virtual tour.
Display the property on the map – The visitor may not know where the street is. Displaying the property on the map can make things easier for the visitor.
Save search – Another useful feature if you have favorite sites. This feature will require a complete login system, eg Registration, Login, Forgotten Password, etc. With this feature, the visitor can save the search for future use. They will not have to fill out the advanced search form again. They can simply click on a link in the same search results that appear. They can save as many searches as they like, such as “One-Bedroom Houses in City A” and “The Lowest House in City B”
Driving directions to the property – Another useful feature. Visitors can simply enter their starting address and click the Submit button. Route instructions are displayed. This will be useful when the visitor is going to inspect the property.
Compare properties – Again features for favorite sites with lots of features. Users can choose 2 to 3 properties and compare details on one page. This will make the final decision easier for them.
Last viewed properties – If you have a lot of real estate on your website, there is a high probability that the visitor will look here and there and check them. This feature will make it easier for them. You can view recently viewed properties on all pages, and the visitor can click on it from any page they want.
Articles / Blog – Articles on buying and selling real estate serve your site in two ways. A) You provide your visitors with important information they may need. You may spend less time on phone calls / emails. B) It can improve the popularity of your site. Every single page of your site has the potential to rank in a search engine. So almost every site can bring you a customer. The more pages you have, the more popular your site will be.
Mortgage calculator – Almost every real estate site has a mortgage calculator. If you want to stand out from the crowd, you can go one step further. Have the visitor fill out the deposit and date once and view the estimated mortgage amount on each property details page.
Language translator – Necessary if most of your visitors come from multicultural areas. Google Translate is very easy to set up and can be useful. Especially when millions of people use it every day, so we know he can do it.