If you want your website to be successful, just having a good design isn’t enough: it must first and foremost reflect your brand’s personality. When developing a design, you need to consider that colors, texts, images, site structure – all this should be aimed at emphasizing the uniqueness of your company.
Think of your brand style as a combination of qualities and ideas that you want people to associate with your company. Design should help you communicate these ideas to your audience. For example, Google uses minimalism in design, which suggests simplicity and at the same time technicality of their products. While Ben & Jerry’s have created a light, fun style for themselves through the use of bright colors, funny icons and custom texts.
Your site is the most important part of online branding, so it should fully convey your brand identity. Here are some tips that can help you create a website that reflects the unique characteristics of your company and helps cement your brand in the market.
If you want your site to stand out, look good and meaningful, make sense and reflect a particular lifestyle, you will need well thought out content. This content includes catchy illustrations, compelling copy, and anything else that your audience might find original and worthy of attention.
You need to show your target audience how your site is useful and that your brand can help them achieve their goals. Grab the attention of users and give them something worthwhile to make them want to come back to your site. Regularly add new articles and photos that are designed for this particular audience.
The quality of the content also affects the ranking of the material in the search engine results. The more time visitors spend on your site, the more often they bookmark its pages and pass links to it, the higher it will stand in search results and the easier it will be to find it.
Coca Cola, Nike, Mercedes, McDonalds – when you hear these words, a certain picture appears in front of your eyes, and this picture is the company’s logo. Its importance in branding as well as in website design cannot be overemphasized.
A good logo can be used to build an entire advertising strategy. It should serve as a visual counterpart to the name of the company, so it is worth placing it in the most visible place on the site and making sure that it appears on every page. Do not forget to make several versions of your modern design of the company logo that would represent it in different social networks, devices, etc.
Call to action
The term “call-to-action” (CTA) refers to a phrase that should make potential customers want to take a certain action here and now. For example, you are selling a product or you want a visitor to download an application. You need to create a clear, prompting message, something like “View catalog”, “Download now”, “Come in and win”; this will help your visitors understand what is required of them and fully enjoy the capabilities of your site.
During the design phase, think about what purpose should be at the heart of user interaction with your site. To draw attention to your CTA, leave some white space around it, keep it from mixing with the main text, and highlight it with the right color so that visitors will notice it for sure.
Colors and fonts
Make sure the font and color scheme of your site matches your brand’s specifics. For example, if you are gardening, you shouldn’t use a black background and Tron font. Pale greens or vibrant florals are more suitable for you, which can be combined with earthy hues and simple, crisp type. On the other hand, if you sell surfing gear, you will need to choose colors and fonts that present your product as something of a wild, grunge-like feel.
Applications and graphics
There are a myriad of applications and graphics that you can apply to your site to make it easy to use. The main thing is not to forget that quality is important, not quantity. Choose an app that will interest your target audience and match your brand style. For example, a music group might add a comment feed from the social network Facebook, but a law firm probably shouldn’t. A comedy club can use the calendar of events on the site, but does the dental clinic need one? The Wix App Market has great web apps sorted into categories so it’s easy for you to pick one for your site.
The post was prepared with the assistance of the Wix service – website development. I thank them for their cooperation, the topic in the post is raised quite relevant.