One of the hardest things to learn in business is that no matter how good your services are, or how useful your product is, if customers can not find what they are looking for, it might as well not exist. Unfortunately, the same goes for your site. You may have the most modern, up-to-date place filled with valuable and interesting content, but if no traffic comes, it all goes to waste. Let’s face it, competition is fierce, especially online, and your competition has never been more accessible to your potential customers! People do not have to get in a car and drive around the city, browse a phone book or rely on word of mouth – at their fingertips they have access to almost everything out there. Therefore, it is important to know how to increase the traffic to your site and encourage the customers to stay for a while when they get there. Below are 14 tips on how to get traffic to you!
1. Cut to your target audience
Have you ever heard the phrase, if you try to appeal to everyone, you will not appeal to anyone? Well, when it comes to web design, there is definitely some truth in it. Niching and appealing to your target audience is important because it helps drive traffic your way and enhances conversions. You want to make sure that your site, your message, your brand and your services are all tailored and specific to who you are trying to sell to. If you claim to be the best web design agency in Vancouver, your website should run flawlessly, be modern and aesthetically pleasing. If you are in the healthcare field, you want your healthcare website to be welcoming but professional, clean but not too sterile. You see, there needs to be a balance, and within that balance, you need to tailor your color scheme, your messaging, and your layout to your target audience.
2. Increase website traffic by being active on all social media platforms
One of the best ways to increase traffic to your site is by using social media. Social media is a great way to market your business, gain exposure, interact with your community, strengthen your brand and reach your target audience. Here’s the secret though, you need to be active on all platforms, it’s just not enough to have a profile. Post on Instagram, comment on Facebook, tweet and retweet, update your LinkedIn, and upload to YouTube. Not only will this strengthen your business identity, but it will ensure that you attract people to your site. Think about it, if you only write to Instagram, you only get Instagram users who are good, but when you diversify your social media platforms, you get access to everyone who uses those platforms. Your target audience may be LinkedIn users, but that does not mean that loyal customers are not also on YouTube or Facebook.
3. Diversify your content and keep it coming
Just like how different social media platforms appeal to different people, so do different types of content, so spread it out a bit! Do not focus too narrowly on just one form of media; take advantage of words, copy and blogs, get creative with images, infographics and designs as well as videos. You can even share news articles and other related content from other sites that you think your target audience will enjoy and benefit from. Maybe some of your users prefer to listen to a video of you explaining your product, while others prefer to read about it, so give them a try! Finally, make an effort to write often, promote these posts and keep the content forthcoming.
4. When it comes to content, think about quantity AND quality
One way to help increase traffic to your site is by increasing the amount of copy on your web page. Although a long-standing rule has been the more copy the better, the warning here is that it must be of high quality to really stand out. This involves balancing the use of keywords and other SEO components as well as providing those who land on your page with useful and accurate information. Is all your information up to date? Do you have a blog? Do you provide product descriptions? Thoughtful reviews and opinions? Do you describe your services both accurately and concisely? These are all things you need to consider. While multiple copies may increase your SEO, which drives traffic to you when someone lands on your page, they need to like what they read, otherwise they leave.
5. Become an expert in Facebook groups
This goes hand in hand with engaging in social media. Establish yourself as an expert on any platform you use, especially Facebook groups. Facebook groups are a great place to connect with your target audience and other members of the industry. If you visit these groups and make honest and helpful contributions, those who use these groups will naturally turn to your site. This is a great way to increase website traffic and legitimize your business.
6. Go into email marketing
Use Email Marketing! Or compile an email list first. Encourage customers to subscribe to your site using their email. This way, they can stay up to date with sales, promotions and exclusive content, and you have an easy and convenient way to drive traffic to your site through email marketing.
7. SEO helps in increasing website traffic
SEO or search engine optimization helps ensure that your site is found, which means you are more likely to be clicked and every click counts! Invest some time in learning about SEO and how to improve it on your site. Some things you want to be aware of are to use keywords and pepper them organically throughout your content, titles and links. Use keywords with long tails, link internally to your site, use alt tags, and post high quality content regularly!
8. Invest in paid ads
Hi, no shame in getting a little extra help. Investing in paid ads is a great way to expand your reach and increase the number of clicks on your site. The good thing about paid advertising is also that you can refine your target audience, aka the people who are most likely shopping for your products and services. You are doing your customers a favor by becoming more accessible to them, and you are doing yourself a favor by investing in your business to increase sales! Sometimes you have to spend money on making money. Paying for ads does not have to break the bank either, Facebook and Instagram have some very affordable paid advertising options for beginners, and for those who are ready to intensify their marketing game, you can check out Google Ads, Hubspot Marketing Hub, and Mailchimp.
9. Optimize GMB
Google My Business, or GMB, is a free tool offered by Google to help you stand out and promote your business. Create a business profile with all your relevant information and update it as needed. This business profile will be the first thing that customers see when they search for your business. GMB compliments your site and allows users to easily find you online, and Google ranks you higher when you have a complete, up-to-date business profile. While we’re on the topic of Google, you may also want to look at Google Analytics, which helps you monitor and improve SEO and see where your site traffic is coming from.
10. Collaborate with others!
One of the best ways to increase traffic to your site is to lean on your community. No seriously, start reaching out to your co-owners, influencers, friends and even your competition. Collaboration is a great way to get your name out there and leverage your platform. Offer to write a guest blog for another company or have someone else write one for you. Schedule a takeover on social media, guest star in a podcast, collaborate with other brands for contests and gifts. It may be necessary to offer a trade or draw up another deal, but at the end of the day, if it drives traffic to you, increases sales and helps grow your business, then it’s something worth investing in.
11. Words in the mouth
See, we know this suggestion may sound a bit outdated, but word of mouth is still a great way to increase traffic to your site. But today, word of mouth looks a little different. Sure, you can still hear about good companies from friends, but most of us have come to trust customer reviews and testimonials. This is the modern word of mouth, so make sure you have these features enabled on your site and monitor them. Respond to reviews and contact your customers, especially if there is a conflict. This acts as direct feedback that you can use to improve your products and services, and it allows you to correct errors and publicly address confusion. Of course, in a perfect world you would have a 5 star rating all the time, but if that is not possible, you will at least want to show the public that you are easy to work with and willing to work hard to ensure all problems being resolved. You can also choose to encourage referrals to increase traffic to your site. Referral traffic is traffic that comes to your site through links on other domains. You can encourage current customers to pass on your site information to or promote you on their platforms. Maybe offer referral discounts or raffles! Finally, do not be afraid to ask your customers to give a review and tell a friend about your business.
12. Focus on web design
While we primarily focus on how we drive traffic to your site, you will also want to consider what that traffic does when they reach you. Do they leave your site immediately or stay for a while? Good web design can make the difference between traffic that converts to paying customers and traffic that jumps. Invest in your design! Make sure your site is mobile-friendly and easy to use on any screen. Is your layout intuitive, helping you guide customers to your paying services, or should visitors click through multiple pages to find the information they are looking for? Outsourcing the best web design is an area you might want to consider investing in. Think about it this way, will you try to build your own store yourself, or will you hire a professional? The same goes for web design! To keep traffic on your side when it reaches you, you need to have both your front and backend point. Some other things to consider are appropriate loading times, eye-catching graphics and the right catch phrase to connect people to.
13. Increase website traffic by keeping up with the competition
One way to ensure that you and your site stay up to date is to check the competition. Sure, it means browsing their sites, services, products and promotions, but it also means staying up to date with the industry as a whole. At the end of the day, you will establish yourself as an expert in your field, so make sure you are one. Take courses, attend conferences and webinars, invest in yourself and your business! Not only will this help you network with like-minded businesses, but it will allow you to learn through others. What are other companies doing to create buzz around their business, and where do they fall short?
14. Create added value and promote it!
When all is said and done, you’re a business and you’re here to get paid, but that does not mean you can not also give content away to increase sales later! An excellent way to drive traffic to your site, especially through social media, is by giving away free content. Do not be afraid to host webinars or guest spots in a podcast. Design free gifts, workshops, and guides to help users immerse themselves in your business – if they like the free content, they’ll likely invest in your paid services.
Remember to increase the number of conversions on your site is double, first you need to get your audience to your site, then you need to keep them there! Not only is there a way to drive traffic to your site, but the more actions you select on this list, the better chance you have of being found and converting browsing visitors into paying customers.