You would be hard pressed to find a website designer who does not boast of the importance of web design. As one of Vancouver’s best web design agencies, we tell you exactly that, designing a website is important, but it’s not as important as the content.
You need visually appealing and functional web design to attract customers and clients, but some designers forget the reason why your audience first visits your site, that is to get information. Whether it’s contact information, opening hours, to learn about your services, what you stand for as a business or something else, content is the most important part of your site. Just as in romantic relationships, beauty fades, this concept can be applied to web design. A great site can draw someone in, but the words, the substance, the message is what they remain for. Even for industries that are heavily dependent on images, the content prevails the most. Look at Facebook and Instagram, they are photo-based sites that are still content dependent! So remember, web design is queen, content is king, but they are most powerful when used together.
How to use web design to enhance your content and your site
Good web design should be inviting
There is no secret, first impressions matter. The design of your website is the customer’s first impression and it should be inviting. Pay attention to your brand and who your target audience is, and tailor everything to them. Consider things like color palette, font and font, images, logos and other design elements.
A light layout provides good web design
Few things are worse than a confusing web layout! Have you ever had the experience of trying to find contact information but they are not under “contact” or trying to find the place you searched after checking your shopping cart but can’t? How about not even knowing where to click because there are so many tabs, click links and pages? Navigation and easy web page layouts are essential for web design but are sometimes overlooked. Just as you would expect a personal office or store to be easy to move around, you want your site to be user-friendly in the same way.
Websites need to work
This goes without saying, but we say it anyway, your site needs to work! Before you start your site, make sure that the design makes sense and that the elements are functional. This means that all links are clickable and lead the user to your place where they want to go. It results in reasonable load times, appropriate graphics and a mobile-friendly display that works just as well as the entire website.
The best web design is accommodating
You need to consider who your site is for. If you use a web design for healthcare, you can include things like the clinic’s opening hours, location, services and Covid-19 protocols on the website where customers see it right away. If you are a restaurant, the menu should be easily accessible, a retail store should prioritize shopping, and the list goes on. While there are certain features and elements of design that can be used on almost any website, the real magic is in the details. By focusing on the needs of your specific business and meeting those customers, you ensure the best website!
Less is more
Less is more usually refers to the idea of ”simplicity”, which is the best for web design. Fantastic web design is clean, clear and simple. Imagine going into a store that is cluttered from top to bottom, not providing a very positive shopping experience, does it? Browsing a website should not feel stressful or overwhelming. Try to avoid too many ads or pop-ups, take it easy to load graphics and transitions between pages. Well-placed design elements are professional and effective, for many hamper a good user experience.
How to use content to take your web design to the next level
Content helps you target your audience
Content is one of the best ways to interact with your target audience. But before you put pen to paper, fingers on the keyboard and words on the screen, ask yourself, who are you writing to? The words on your site should have high value but also serve a purpose. Use content to connect with your ideal client and get them to come back.
Content is why you have a website
People visit and browse a site to find information, be sure to give it to them! Large copy not only keeps clients on your site, but it answers their questions. Have a FAQ that anticipates your customers’ needs. Clearly describe your products and services, get a blog, use content to provide added value to everyone who visits your site.
Content makes sure you are found
Are you familiar with SEO, search engine optimization? This is how search engines prioritize who comes up first on searches. One element SEO evaluates is the content of your site. By having lots of copies, words and content, using keywords that attract your target audience and provide information that keeps users on your page, you ensure you are found by the right people! The better your content, the more valuable your site becomes, and the happier your customers become.
It shows that you are up to date
By addressing trends and current events, either on your homepage or by having a blog, you are showing your audience that you are up to date. This is so important in the online business because it is not always obvious just by looking at a web site if the business is available, reliable or even real. Clue-ins like recent updates and posts are things that let potential customers know that you are available to talk to them and do business.
Good content personalizes your brand
One thing that is lost with e-commerce, online businesses and digital platforms is the face to face interaction and the sense of connection to a brand or a business. Having a good personal interaction with a company is enough to keep a loyal customer alive. By having content that helps showcase your values as a business, you create a personal connection with your customers who are more likely to use your products and services. Mission statements, tag lines and messaging are all ways to help personalize your brand.
At the end of the day, no matter what your site is intended for, people visit it for information. The content you provide will always be the most important thing on your site. If someone does not resonate with your words, or worse, can not understand your message, they will not become client, it’s that simple. That said, content and design really go hand in hand when it comes to the best web design. You will use them together to create a website that benefits your business, your customers and even your competition by being so inspiring. Invest your time in great web design and valuable content!