5 reasons why your customers do not pull the trigger and tips from the best Vancouver web design agency on how to solve the problem
The key to success with online sales and e-commerce is multifaceted. While there is not only one thing that contributes to having the best online store, it is sometimes all that is required, a missing link that holds you back from reaching your full potential. One of the most common questions we hear from our Vancouver web design clients here at BragDeal is: why do my viewers not pull the trigger to make purchases? The problem is not website traffic or interest, the problem is due to the fact that there is a break between interest and intention to buy. Unfortunately, sales depend on purchases, not just product display.
As a leading Vancouver web design agency, our company sees hundreds of companies struggling to find a solution to this issue. So we thought it was time we addressed the issue! Let’s look at the most common reasons why viewers do not agree to buy your products or services.
The Top Reasons Why You Are Not Meeting Your Sales Potential As An Online Store, According to Leading Vancouver Web Design Agency
Believe us when we say that we constantly hear the following scenario. Businesses around the world have a website that drives traffic. They get some sales and have a good customer base. They offer lots of products and / or services and their products have proven to be in demand, good quality and value. It looks like they have a solid foundation and good business, but their page views and their sales do not match. Although many potential customers land on their page, viewers do not pull the trigger to keep up with a purchase.
Most professional sites allow companies to review who visits their site, what their users click on, and when they leave. As a business owner, few things are more frustrating than having a well-visited store but not having potential customers to buy something. So how do you go about converting viewers into customers?
If your site drives traffic but does not encourage sales, your problem is likely due to one or more of the five categories listed below. So what are you waiting for !? Learn what you may be doing wrong, and most importantly, what you can do to fix it!
1. The design of your website needs to be improved
Let’s talk about the overall look and feel of your site. Ensuring the best web design is crucial to the success of your business and online store. Business continues to become more competitive every day and you have to set yourself up for success from the ground up. That means investing in web design. The best web design agencies understand the importance of branding, layout, appearance, functionality and user experience (UX) to not only increase sales but to elevate the business itself.
First impressions mean a lot. Your website is the first impression that viewers get of your business. According to some experts, it takes two tenths of a second for an online viewer to form a first opinion about your brand. Think about it! 0.02 seconds is fast! Before you even consciously think about it, you have already decided whether you like the look of this company and consider it credible or not. If your site looks like it was thrown together quickly, your potential customers will see and feel it. The reality is that we are more likely to spend money on things that seem to have time and money spent on them. If your site communicates luxury, your customers are more likely to shop with you.
2. Your Vancouver web design project is missing reviews
Another important area of website design is the presence of customer reviews. With all the online resources we have today, customers often choose to do their own research before committing to a purchase. Much like how many people like to ask their friends about their experience with a product or service, online shoppers want to rely on the expertise of those who have already pulled the trigger. Talk to your web design agency about integrating customer reviews into your e-commerce store design. When used effectively, they can help guide browsers towards becoming buyers.
Plug-ins and widgets are available to place real customer reviews directly on your site. Make sure they are visible and easy to find. Use stars for product reviews, and allow current customers to provide their written feedback on your products. Once you have reviews on your site and they are clearly visible, you make it easy for customers to make the decision to buy your products and services. Most shoppers prefer the opinions of other shoppers because it is information they can trust and rely on. Usually other shoppers do not try to sell them on the product, they just share their experience. Reviews are also a great way to answer frequently asked questions because those who review products often indicate what about the product they like and what other users might want to be aware of before buying. All this helps your customers, which ultimately helps you!
Create a sense of urgency
One of the reasons your customers do not pull the trigger and make purchases is because they have the option to return to it later. When customers go away to think about a purchase, they often forget it or decide not to spend the money. To help remedy this, companies need to create an urgent sense of their products and services. Of course, you are not trying to trick customers into making purchases, but you need to put some pressure on, similar to how personal sales take place. Your web design features are your sales pitch.
Call buttons and certain marketing strategies are a great asset for companies offering their products for online purchase. Place a large “Buy Now” button in your product display to encourage conversions and help streamline the check-out process. You can even apply marketing scarcity techniques to help create urgency among customers. Offer special pricing with a timer displayed on your site, count down your promotions, and offer limited time free shipping once in a while. This encourages customers to buy the item now to get it at a reduced price. While this can lead to impulse buying, it also helps your potential customers make a decision on whether they see the value in your product and want or need it for themselves. Viewers have already made their way to your site and reviewed your products, therefore they are already interested! Sometimes by creating a little urgency, you help the customer decide for themselves how interested they really are.
4. Your products do not look good
This item loops back to your web design, looks matter! The look of your overall site, the products you display, the branding you have are all important. You can get the best, most innovative products around, but if it does not translate to the screen, shoppers will search right past. It is a hard truth to swallow, but if your products do not appear effectively on your site, you will definitely lose business. Everything on your site is a visual representation of your brand, this includes the products and services you offer.
Talk to your web design company in Vancouver about cleaning up your product displays. Make sure your graphics are sharp and eye-catching. All your photos must be of high quality and show the product in its best light. Avoid distracting backgrounds and, whenever possible, choose clean, plain white backgrounds to showcase your inventory. Photograph your items from multiple angles, give customers a sense of true size, and if you sell clothing, always have a model showing the items. If relevant, consider having videos to showcase your products and educate your customers on how to best use them. In the online store itself, you need to arrange your products in a clean and organized way, you do not want customers to get confused or lost when trying to navigate through your products or services. Viewing your products properly helps make customers feel confident in their decision to buy from your business.
5. Top Vancouver Web Design Needs a Secure URL – Do You Have One?
We have touched on this in some other articles and vlogs, but now is a good time to visit the importance of a secure URL. Your website needs to show its SSL certificate to reinforce to your customers that it is safe to do business with you. When viewers land on your site, they will never follow an online purchase unless you have a secure URL. Ask yourself, will you enter your personal credit card information in an online form that does not have any sense of security? Chances are the answer is no for you, which means it’s no from your customers.
Your SSL certificate tells customers that it’s okay to process a transaction directly on your site because your site is secure and reliable. When they enter their personal information, they are protected and secure, which legitimizes your businesses and ensures that they trade with you again. If your customers can not trust your site, they do not trust your business, it’s as simple as that.
Bonus – other things to consider when it comes to converting browsers to buyers in the Vancouver web design scene
- Are your products in high demand? Check out what the competition is doing and make sure your products are up to date, high quality, functional and aesthetically pleasing. Online sales are competitive, do not take yourself out of business by offering obsolete stock.
- Try upselling! Work with your web designer to include upselling features that tell the customer how many people have seen the item / how popular it is, show them other things that may interest them, and related items that other customers have purchased with this product.
- Enter email lists. Encourage customers to sign up for members or subscribe to your email this. Maybe you offer exclusive access to offers or a sign-up discount for new members. Having an email list ensures that you can easily contact your customers and update them on new products, sales and other promotions.
- Streamline your checkout. Maybe it says itself, but we say it anyway, make sure your checkout process is easy and safe. Allow customers to log out as a guest or member, take them step by step and let them review their purchases at the end. If the box is confusing, time consuming or sketchy in any way, shoppers will walk away from the purchase.
Once you have assessed these five areas of your site, bring your needs and thoughts to your web design company. Once you have the basics down, you can start considering additional sales features such as our 4 bonus points, but before you start adding bells and whistles, you will want to make sure your web design is in order, you have reviews and opinions of your products and services, customers feel an urgent sense of action, your products look great, and your site is safe and secure.
Business, online and in person, is extremely competitive and it can sometimes feel like an exhausting battle to compete with your competitors. If your site has steady, heavy traffic, but you do not see many viewers pulling the trigger to buy your products and services, there is no need to panic, you may just need a little update. The best Vancouver web design agencies will be able to give your site a quick assessment to determine your improvement points, which will help you get on track and ensure that your business grows. We know that it takes a long time to build a brand, a company and an e-shop, but investing your time and money in advance in good web design, excellent product display and security will ensure that the money comes back to you in sales and loyal customers.