Blogs have come a long way in the last 20 years. After being popular in the late 90s and early 2000s as online magazines or a place to share information, blogs are now an integral part of almost every website. At this point, you may be asking yourself, “Do I need a blog?” Well, the short answer is, yes! They are a great way to interact with the wider population through storytelling, training and review, and they can be used as an effective business tool.
Most blogs fall into one of two categories, where authors either share personal experiences or share information on a particular topic. But because blogs are an informal way to share online, there is no real way to have one! Recently, professionals have chosen to have blogs on their business websites to better inform their clients and future clients. Not only is a blog a great way to share information about your business, the industry you work in, and the products and services you offer, but it helps your business grow in general. Below is a list of reasons why your business needs a blog on their website!
1. Assist your audience by covering frequently asked questions
While we’ll never discourage our potential customers from reaching out, sometimes it’s just easier to browse a site for information. Frequently asked questions are good because they answer specific questions, but blogs go a step further because they allow you to fully immerse yourself in a topic and answer questions you did not know you had. A single blog post can go further in depth than a traditional FAQ that provides more comprehensive information to customers and clients.
2. Target keywords
Your site’s blog is most likely about the industry you work in. By adding additional content that contains keywords that your clients are searching for, you ensure that your site exists and that those who need your services are helped. ! For example, if your dentist has a blog and a potential patient is searching for “sore teeth,” the site is more likely to appear in searches because it uses those keywords. Adding keywords to posts helps your business stay relevant!
3. You need a blog to increase SEO
When we talk about more likely to show up in searches, a blog increases your SEO performance! SEO or search engine optimization is the process of increasing the quality and volume of traffic to a website by making it more visible through web searches. The more content the better the overall. That said, you do not want your content to be all fluff and smoke. Your customers can see the difference between filler words and valuable articles. Fortunately, a blog allows you to provide both quantity and quality material, which increases the likelihood that your site will be found and will be of value to those who find it.
4. Keeps you relevant and up to date
An outdated website is a red flag for any business. If you have a lot of positive reviews, but nothing from recent years, or your site is not up to date, your customers are paying attention. A blog is a great way to show that you are relevant to industry trends without having to make huge adjustments to your products and services. In other words, a blog updates your site! This also allows your customers to see that you are active when it comes to posting content, showing them to know that you are around to answer questions and interact with them.
5. Increase traffic and increase your audience
As we mentioned above, a blog increases SEO and therefore increases the traffic to your site as a whole. If your posts are valuable, there is also the added benefit of being shared, reaching more people and ultimately increasing your audience. Business can be a bit of a talking game, and the more people who see your site, the more potential customers means, giving you more money! Just as a busy store makes more sales, a busy blog makes clicks to customers.
6. Humanize your brand
Blogs were originally designed to share personal information and they continue to carry that legacy. You need a blog to personalize your brand. Blogs allow your business to build relationships with potential customers by creating a conversation, either through the comments or just by sharing content. They are also a great way to give your brand a voice that lets customers hear your point of view and put a face on your business.
7. Improves the presence of social media
Blogs and social media go hand in hand! Having a blog ensures that you always have content on social media to write. Today, a strong presence on social media is crucial in business. It engages your target audience, drives sales and makes you relevant and related. The key to using social media as a marketing tool is to make sure your posts are visible. Most algorithms favor accounts that are posted regularly, at least 1 to 3 times a day. You can retrieve information from your blog to post on social media as well as link back to your blog to increase traffic to your site.
8. Gives you the credibility of the industry
You’re an expert in your field, whether it’s in Vancouver web design, healthcare or anything in between. Having a blog that conveys accurate and useful information gives you credibility and shows your audience that you are knowledgeable, hardworking and legitimate. The more content you deliver, the more credible you become, and the more likely you are to attract customers.
9. You need a blog to share your expertise!
That’s what you’re here for, to share your expertise with the world, but instead of just saying ‘I’m an expert, your blog proves it. The articles you submit and the topics you cover act as the wise salesperson, the competent customer service representative and the senior manager all in one!
10. Blogging helps solidify your brand
Because a blog humanizes your brand, it makes you more related to your customers. It gives people a sense of confidence because they can better assess who you are and what you have to offer. The good news is that it’s your blog you can add whatever you want to really show who you are as a business. Maybe you share customers’ success stories or reviews, maybe you discuss prizes and gifts, maybe you push sales, or maybe you just share information. There is no limit to what you can write about as long as it fits your brand and your message. However, the most effective blogs are driven by value and honesty. The goal is always to make your posts high quality and actual.
There you have it, 10 reasons why you need a blog! Starting a blog can seem daunting, but the only way through it is to just get started. Most website layouts include a blog, or you can hire a professional web design agency to build one for you. Once the backend is there, just type and post, it’s that easy! If you want a blog but are struggling to write, do not worry, you can hire it too! The Vancouver web design scene is rich in content writers, copywriters and just about anything else you need. At the end of the day, blogs are a great way to increase traffic to your site, increase your sales and improve your business, all the while sharing valuable information to those in need.