Building a website is practically one of the most important steps for any business, regardless of your chosen industry. Even if your business is already well established, a website will no doubt make a big difference. There are many reasons why your business needs a website in 2020. We will cover them all to ensure that you are properly informed as to why a business website is an absolute necessity today.
1. Your site helps attract new customers
According to recent research, about 81% of Canadians conduct online research before making a purchase or investing in a company’s services. This is the case, if you do not have a website, you are likely to miss out on many options. A website allows people to easily find your business online and is an easy way to attract lots of new customers. This applies both locally and globally. In addition, your site is up and running at all times, so you can impress new customers outside of normal business hours.
A business website adds credibility
Credibility is important and it is worth noting that over half of consumers simply do not trust a company that neglects to build a proper website. A website also allows you to showcase how seriously you take your business. In today’s web-centric world, fewer consumers are willing to consider your business if you do not have a legitimate website to refer them to.
3. Websites help increase ROI
A website does not cost much to set up these days and there are plenty of tools that enable business owners to build their own from scratch with minimal expense. A site that makes good use of SEO practices appears in multiple searches to reach as many people as possible. More attention leads to increased sales, and considering how little it costs to set up a website, you will definitely see more profits while also spending less on advertising. Running online campaigns that direct users to your site will end up being cheaper than traditional advertising options, leading to an increased return on your investment.
4. Your site extends your reach
A website helps you grow your business and lets you focus on attracting many more customers than ever before. It allows you to reach a wider global audience and even target more specific groups of people in a given area. No matter what industry you are in, you take advantage of additional horizons by tapping into multiple markets. In addition, your site opens up your business to a world of new opportunities and customers.
5. A website helps display your services
When it comes to running a successful business, it helps keep your customers and clients running all the time. This includes telling them about all the services or goods you offer. Without a website, many consumers will not be able to easily browse your available services and are likely to choose a competitor that is better able to market their services online. If your customers are not fully aware of what it is you are doing, you will end up doing yourself a disservice. A website allows you to highlight what you are doing and show what you are good at, increasing your overall sales with minimal effort.
6. Social media is not enough
While leveraging social media platforms is a useful step for any business, it is by no means a golden ball. It is also important to note that social media is not quite the powerhouse it used to be. People are starting to spend less time on social media platforms, so simply putting all your eggs in that basket is not enough to effectively grow your user base today. Social media is still useful, but having a website on top of your standard social media presence will help leave the overall potential of your business.
7. Easily track analyzes and results
Analytics is incredibly important; they allow you to track your progress and find out what works and what doesn’t. This also allows you to track results in real time, while providing lots of insight into things that you need to be more aware of. A / B testing is another useful tool that uses analytics to further improve your site and expand your effective reach. Knowing what your customers want and what they focus their attention on is a crucial step when it comes to building a successful business or brand.
Increased control over the appearance of search results
SEO is worth paying close attention to and will help your business rank better in searches. Your competitors have probably already taken steps to reach as many potential customers as possible with SEO. If you do not focus on SEO, you will miss important conversions and attract fewer customers in the long run. People usually do not get past the first page when it comes to search results. This means that if you are not on the first page, most search users may not ever know that your business exists.
9. Building a website is easier than you think
Building and managing a website can seem like a daunting task, especially if you have no previous experience of doing so. This is a view that many people have, but we are here to tell you that it is not as difficult as you might think. There are plenty of platforms like WordPress and Wix that allow anyone to build a professional website with minimal effort. These platforms contain all sorts of useful tools to help you reach your goals and build a great website that your customers can enjoy. If you are still unsure, you can always seek the help of a professional web designer and / or developer. They can guide you through the process or build your site to your exact specifications, making the process even easier. This costs a little more than building your own website, but it ends up paying for itself in the long run. A website is also considered a business expense so you can use it as a tax deduction.
10. Your site provides a destination for paid ads
Even if you are not currently running paid ads or do not plan to do so in the future, it is worth making sure that you can easily change tack if necessary. Many companies link their Google Ads to a social media page, but that’s only getting you so far. By linking your ads to a proper website, you open up for increased analytics information to closely track things like conversion tracking.
11. A website shows your unique style
Your unique style helps attract customers to your business and sets you apart from your competition. A website can be infinitely customized and you can really make yours stand out if you use yourself properly. This will help you make your mark and bring your customers back for more. A website gives users an instant sense of what you’re about and what you can do for them, which increases the chances of them taking your business seriously.
12. Websites Improve Lead Generation
Collecting customer data, such as email addresses, so you can contact them if necessary is a simple process when using your site to do so. This puts your lead generation features in high gear, which will enable you to further success. Gone are the days when companies had to struggle or put in extra time to reach out to potential or existing customers. Implementing the right strategies when designing your website can make your life and your job a lot easier. The result is that you have more time to focus on other priorities.
13. Your site improves your customer service features
Customer service is something that all businesses need to take seriously and a website streamlines this process in no small way. Your site lets your customers get in touch with you when it suits you, even if you happen to be not in the office or otherwise busy. You can also answer them remotely, anywhere in the world. This makes your users feel special and as if they are your number one priority, which should be a priority for any successful business. You can easily answer problems, questions or concerns, while always getting useful feedback from them. You can also use your site to guide them to your physical address so that they can easily find you without any hassle at all.
14. Websites allow you to send important updates and notifications
Since your site is always available, it is the perfect place for you to post important updates and announcements regarding your business. This ensures that your customers are kept informed at all times. It is also the perfect platform to show how good you are at what you do. You can achieve this by submitting and highlighting customer ratings and reviews. People are more likely to download your business if they get proof of your performance. Additionally, keeping them in the loop will make them feel more valued, leading to increased customer retention.
All the advantages without disadvantages
And there you have it! As you can see, there is no reason not to have a business website in 2020 to help put your business on the map. A website will also help you effectively grow your business and put you far ahead of the competition. If you are in doubt about where to start or need a little help, be sure to get in touch with a local website designer and developer in Vancouver today. A professional web design agency knows all the little tricks you need to implement to give your clients or customers the best possible user experience when it comes to your site.